Daily News AI Recap

Keeping crypto investors informed on the biggest stories and events in the web3 space, with the power of AI.

Role

Product Design Lead

Timeline

Q1 2024

Daily News AI Recap

Keeping crypto investors informed on the biggest stories and events in the web3 space, with the power of AI.

Role

Product Design Lead

Timeline

Q1 2024

Business Opportunities

User Retention: Our customers rely on Messari daily for quick and digestible news recaps, fostering consistent engagement.

Pro Conversion: This feature is exclusively available to paid subscribers, encouraging free users to upgrade their subscription to access the full recap.

Why

In this industry, customers frequently reshare and engage with summaries, highlighting a strong demand for easily digestible content. Messari is uniquely positioned to leverage automation to generate these summaries and establish itself as the go-to source for daily crypto news updates.

Project Goal

Provide crypto investors of all experience levels with a concise, trustworthy summary of the day’s top news stories, keeping them informed about major events in the crypto world while saving them time from browsing multiple sources.

Process & Exploration

Provide crypto investors of all experience levels with a concise, trustworthy summary of the day’s top news stories, keeping them informed about major events in the crypto world while saving them time from browsing multiple sources.

Provide crypto investors of all experience levels with a concise, trustworthy summary of the day’s top news stories, keeping them informed about major events in the crypto world while saving them time from browsing multiple sources.

Solution

Live Updates on Daily Recap

Our AI tool scans the stories for key headlines and compiles them concisely for easy reading.

As one of our first AI-powered features, we wanted to ensure that any content likely to be screenshot or shared throughout the day would be timestamped. This ensures that if a major headline breaks later, users can distinguish it from earlier snapshots of the "daily recap." 

Interactive Recap Drawer for a Seamless Reading Experience

For Daily News recaps, we added drawers for a smoother reading experience, enabling quick scans and easy navigation. Prioritizing mobile-first UX based on user feedback, we designed a sheet format for familiarity and ease of use.

Gaining Insights Through Real-Time User Feedback

Before launching this feature, there was concern within the product team that the AI might not perform as expected or could share irrelevant news stories. To address this, I proposed adding a "thumbs up" / "thumbs down" feature at the bottom of the recap, allowing users to provide feedback on the quality of the content. We implemented this and tracked voting results in our analytics tool. When certain days received downvotes, we were able to identify unreliable news sources feeding into our results.

Live Updates on Daily Recap

Our AI tool scans the stories for key headlines and compiles them concisely for easy reading.

As one of our first AI-powered features, we wanted to ensure that any content likely to be screenshot or shared throughout the day would be timestamped. This ensures that if a major headline breaks later, users can distinguish it from earlier snapshots of the "daily recap." 

Interactive Recap Drawer for a Seamless Reading Experience

For Daily News recaps, we added drawers for a smoother reading experience, enabling quick scans and easy navigation. Prioritizing mobile-first UX based on user feedback, we designed a sheet format for familiarity and ease of use.

Gaining Insights Through Real-Time User Feedback

Before launching this feature, there was concern within the product team that the AI might not perform as expected or could share irrelevant news stories. To address this, I proposed adding a "thumbs up" / "thumbs down" feature at the bottom of the recap, allowing users to provide feedback on the quality of the content. We implemented this and tracked voting results in our analytics tool. When certain days received downvotes, we were able to identify unreliable news sources feeding into our results.

Live Updates on Daily Recap

Our AI tool scans the stories for key headlines and compiles them concisely for easy reading.

As one of our first AI-powered features, we wanted to ensure that any content likely to be screenshot or shared throughout the day would be timestamped. This ensures that if a major headline breaks later, users can distinguish it from earlier snapshots of the "daily recap." 

Interactive Recap Drawer for a Seamless Reading Experience

For Daily News recaps, we added drawers for a smoother reading experience, enabling quick scans and easy navigation. Prioritizing mobile-first UX based on user feedback, we designed a sheet format for familiarity and ease of use.

Gaining Insights Through Real-Time User Feedback

Before launching this feature, there was concern within the product team that the AI might not perform as expected or could share irrelevant news stories. To address this, I proposed adding a "thumbs up" / "thumbs down" feature at the bottom of the recap, allowing users to provide feedback on the quality of the content. We implemented this and tracked voting results in our analytics tool. When certain days received downvotes, we were able to identify unreliable news sources feeding into our results.

Results

Reuse of daily news recaps is very high, >58% of users use it again within a week

Users of this feature are ~10x more likely to return vs users who don't use the daily recaps at the 6wk mark

Pro Conversion: This feature continues to bring pro subscriptions month over month

The Future of AI on Messari

The Future of AI on Messari

This was one of the first AI-powered features to launch on Messari. It’s success spun more AI features to land on our roadmap. Today Messari’s copilot tool is trained on Messari data and delivers digestable content to our users based on cryto research, fundraising events, key developments, news and more. News continues to be one of the most used features on Messari.